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Aidan Moir


Assistant Professor, Teaching Stream

Location: HW 417


Media Studies


Aidan Moir received her Ph.D. in Communication & Culture from York University. Her research analyzes how discourses of branding shape the circulation of iconic identities in visual culture. Her dissertation, “Punk, Obamacare, and a Jesuit: Branding the Iconic Ideals of Vivienne Westwood, Barack Obama, and Pope Francis” – which she is currently adapting into a manuscript – analyzed the symbiotic relationship between legacy media and digital culture in creating the iconic idealism associated with the brand identities of individuals with global impact. Her current research examines political celebrity on TikTok and how the platform disrupts traditional political campaigning, reporting, public relations, and image management. She has previously taught at the University of Toronto Mississauga and Wilfrid Laurier University. Her pedagogical interests focus on incorporating creative and digital assignments into course assessment.


Ph.D., Communication & Culture, York University
M.A., Communication & Culture, York University
B.A., Communication Studies, York University

Teaching Interests

Digital pedagogy; Alternative assessments

Research Interests

Icons and visual culture; Brand & consumer culture; Social media; Representations of identity 

Awards & Grants

Governor General's Gold Academic Medal, York University, 2014