The field of Marketing is broad and involves processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Traditionally, marketing was the means by which an organization connected with its target audience to communicate the value of and ultimately sell its products and services; however, increasingly, marketing has become more about companies building deeper, more meaningful, and lasting relationships with consumers of their products and services. Consequently, the study of marketing involves a thorough understanding of specialized business functions including consumer behaviour, market research, branding, product management, pricing, advertising, e-commerce, and sales management.
Marketing at U of T Scarborough ensures that students receive a holistic orientation by developing an in-depth theoretical understanding of the fundamental aspects of marketing strategy including the company, competition, and consumer, with simultaneous rigorous training in the nuances of implementing marketing tactics through the many tools offered by pricing, promotion, product, and distribution. The marketing area promotes critical thinking among students and challenges them to explore more advanced issues and topics.
Sample Marketing Courses
- Marketing Management
- Applied Marketing Models
- Advertising: From Theory to Practice
- Judgment and Decision Making
- Consumer Behaviour
- Seminar in Consumer Psychology I & II
- Special Topics in Marketing: Capstone Marketing Simulation
For a full list of required courses to complete a Specialist in Management & Marketing, please refer to the Academic Calendar.
Career Options
U of T Scarborough’s BBA degree specializing in Management and Marketing allows our students to gain experience by applying the latest management and marketing theories to real-world problems both inside and outside the classroom. Sample roles of work-term students and recent graduates include:
- Product Manager
- Junior Brand Manager
- Market Research Analyst
- Marketing Coordinator
- Social Media Specialist
- Advertising Executive
- Project Coordinator
- Sales Manager
- Customer Relationship Manager
- Communications Coordinator
- Digital Marketing Officer
U of T Scarborough Management and Marketing students secure co-op and full-time roles with successful companies such as:
- Unilever Canada
- Proctor and Gamble
- Johnson and Johnson
- Microsoft Canada
- PepsiCo
- Coca Cola
- Kraft
- Honda Canada
- National Basketball Association
- Bell
- Canadian Tire
- AIMIA Inc.
- Church & Dwight Canada
- Toyota Canada
More Career Options: Program Tipsheet
