“Every day, I'm merging my passions for leadership and marketing.”
– Noor Ghobashy, Co-op Bachelor of Business Administration (BBA) Specialist in Marketing Graduate 2021, University of Toronto Scarborough
Congratulations to Noor, recipient of a Management Co-op Work Term Recognition Award for her contributions at Estée Lauder in Winter 2020.
How did you feel when you got hired?
During my hardest academic semester of University and while seeking for a co-op position, I tragically lost my older brother. After months of support from my Management Co-op advisor Tracey and trying to get back on my feet, I found an opening at Estée Lauder. I'd been expressing my passion for the cosmetics industry ever since my first year at U of T Scarborough, so Tracey and I were both very excited about the role. I applied—and I got the job! Then four months later, Estée Lauder gave me a co-op return offer. Ultimately, I earned the full-time position of Supply Chain: Distribution Supervisor, where I'm currently the only female supervisor in the distribution centre as well as the youngest supervisor on staff.
What is the most impactful or innovative project you've worked on?
I've assisted with a large brand integration for the distribution centre, which enabled me to learn about continuous improvement measures and gain deep insights into the processes of departments across the company.
How would you describe the organizational culture?
Estée Lauder has a very collaborative environment full of individuals who care for one another. Communication occurs between everyone, from senior management all the way to pickers on the line. Everyone is encouraged to speak up. Co-op students are given real responsibilities from day one, and they are held accountable. My work at Estée Lauder is always centred around problem solving, but every day is different!
What are your career goals, and how are you leveraging your BBA and co-op experience to achieve them?
Every day, I'm merging my passions for leadership and marketing. My goals are to become a marketing director at a multinational organization, and to foster environments that allow others to grow and prosper. I leverage my work terms by applying the transformational skills that I've developed in each role. Looking at the bigger picture, I'm able to collect everything that I've learned and mold it into who I want to become.
Why should a graduating high-school student pursue their BBA degree from U of T Scarborough?
Going into the Management Co-op program, I knew that the University of Toronto would be a challenging but rewarding experience. As an immigrant from Egypt who had to leave her friends and family behind for a better education in Canada, I was determined to make it all worthwhile. My decision to become a BBA student validated all the hardships of moving across the globe to pursue the best foundation for my prospering career. I wouldn't be where I am if it weren’t for the opportunities that the co-op program has given me with different organizations. I've collaborated with a wide variety of colleagues and managers who have different leadership styles. I have seen how processes can change from one company to another. I've gained incredible experience. In today’s competitive landscape, I like to think of my co-op BBA as a mini-MBA.