Preparing a business pitch and developing a business idea requires you to have data on your target market. You need data to inform decisions on your business plan, data on your competitors, and if you want to be innovative in your industry you need data to tell you a story on performance and opportunity. Data literacy for entrepreneurs is essential. This session will help you identify your data needs, find relevant data using specialized library resources, and evaluate and synthesize data using critical thinking.
Following this session you will be able to:
- Describe types of data in order to understand why you need data to inform your business idea.
- Identify your information need and find the data that best addresses your startup research question.
- Use logical judgment and critical thinking to synthesize and analyze data from multiple sources.
This workshop is hosted by The BRIDGE and the Digital Scholarship Unit at UTSC.
Date:
Time:
-
Location: Online via Zoom (participants will receive a link prior to session start)
Sign Up: Register on LibCal