Data Resources for Entrepreneurs


Preparing a business pitch and developing a business idea requires you to have data on your target market. You need data to inform decisions on your business plan, data on your competitors, and if you want to be innovative in your industry you need data to tell you a story on performance and opportunity. Data literacy for entrepreneurs is essential. This session will help you identify your data needs, find relevant data using specialized library resources, and evaluate and synthesize data using critical thinking.


Mariana Jardim | Liaison Librarian, The BRIDGE, UTSC Library,

Catherine Macgregor | Finance Learning Centre and Liaison Librarian, UofT Mississauga Library, The workshops on this page are part of an Entrepreneurship Research Skills

Co-Curricular Record as recognized by the University of Toronto. They are open to all U of T students, faculty, and staff. A valid UTORid is required to access library databases. Registration is required.

Time: -
Location: Online via Zoom