Pankaj Aggarwal

Pankaj Aggarwal
Telephone number
(416) 287-5614
Building IC 384


Pankaj Aggarwal is a Professor of Marketing in the Department of Management at University of Toronto-Scarborough, with a cross-appointment to the Marketing area at Rotman. He is the former Associate Chair of the Department of Management at the University of Toronto-Scarborough. He did is PhD from the University of Chicago. His research uses the metaphor of brands-as-people, and examines consumer behaviour in the context of consumer-brand relationships, and the general phenomenon of anthropomorphism. His articles have appeared in the Journal of Consumer Research, Psychological Science , Journal of Marketing Research and Journal of Consumer Psychology among others. He was ranked as one of the pre-eminent marketing scholars in Consumer Behavior (1st in Canada, 4th in non-US schools, top 25 in the world including the US) in a recent paper, Journal of Marketing Education, doi: 10.1177/0273475313514234. He is a former Associate Editor at the Journal of Consumer Research, and Co-editor for the Journal for the Association for Consumer Research. He teaches a variety of courses to all levels of students - from Principles of Marketing to first year undergrads to Seminar in Consumer Psychology to PhD students. Currently, he sits on the editorial boards of the Journal of Consumer Research and the Journal of Marketing.